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The Art of Positioning: How to Differentiate Yourself and Become a Market of One
If you are interested in working with me to turn what you know into a high-ticket coaching or consulting offer that you can sell for $3,000+:
Shoot me a DM @stevenxvu on all socials and we’ll talk!
Case Study 1: Somto went from $197 course to $9,000 Offer in 50 days
Case Study 2: Ai went from average clients to $8,000 Soul-Aligned Clients on a brand-new offer
Case Study 3: Norman Went From 9-5 Corporate Escapee to an $8,000 Consulting Offer and $20,000 Launches on Coaching Offer
The one that gets the business isn’t the one that promises the biggest goal
It’s the one that showcases the simplest and clearest route.
There is this misconception that if you just post content.
Many believe that if you have a good offer, if post content
… that clients will come knocking at your door waiting to pay you
But time and time again, I’ve seen people with 500, 300, or even 100 followers making $10k, $30k, even $100k+/month with their content.
And I’ve also seen people with 10k, 100k, 1M Follwers making a fraction of that doing the same amount of work.
Why is that?
That is because those who make money and get clients from their content understand the power of POSITIONING.
And today, I am going to show you:
- The Harsh Reality of What You ACTUALLY Need to Turn Content Into Cash
- How to Differentiate Yourself So That You Can Charge More With the Same Service Using Positioning
- Live Example Breakdown of 7-Figure Positioning Statements
Let’s begin!
Why People Pay for Services
In order for people to buy from you
- You don’t need a big following
- You don’t need to go viral
- You don’t need a bunch of views or engagements on your posts
The only thing you NEED from your content in order to turn content into clients is this:
Demonstrate Expertise.
Simply put, you need to show that you are good at what you do.
Think about it, your ideal client is struggling with an issue or problem for a long time and they need a solution to their problem.
And if you have a solution to that problem
A solution that can solve them weeks, months, even YEARS of pain and suffering
It’s your responsibility to show them that you can help them
And the only way to do that is through your content.
Do that by combining the 5 Types of Content That Will ACTUALLY Get You Clients with your Expert Positioning Statement.
This brings us to the next part:
How to Create Your Expert Positioning Statement
Step 1) Define Your 6-Figure Service
The other day I was driving down the freeway and saw this sign.
Notice how simple of an advertisement this is.
It didn’t tell me what was inside a Double Cheeseburger.
It didn’t tell me how many pieces of cheese or what condiments are on it.
It just advertised as a “Double Cheeseburger”
This brings us to our lesson here.
You don’t need to tell them everything in your offer — just what is important.
People often try to complicate their offers and services.
They mention how many sessions, how many worksheets, and all these add-on, tools
But you don’t need all of that.
You just need to have
One Solution
One Problem
One Person
For Example:
I help coaches get more clients with content.
I help health professionals lose weight with fasting.
I help divorced women find love again with online dating.
Notice how these are all simple services that solve one problem for one person with one solution.
The goal here isn’t to get sexy. It’s to get simple.
Step 2) Figure Out Your Lens
Now that you have your service, it’s time to filter it through the lens of positioning.
There are 3 Elements you want to include when creating your lens:
a) Tackle False Belief
b) Promote Benefit
c) Eliminate Pain
Let’s take a look at some of these 7-Figure Positioning Statements from me and my clients:
Example 1: I help coaches get more clients using my 4-Hour/Week Content-to-Client System (no funnel, ads, or website required).
False Beliefs: Here I tackle the belief that you need complicated ads, funnels or websites in order to get clients.
Promote Benefits: “Get more clients”
Remove Pain: “4-Hour/Week Content-to-Client System tackles the pain and false belief that it takes a lot of time to create content
Example 2: I help health professionals lose weight using my Anti-Diet Fat Loss Method
False Belief: “Anti-Diet” tackles the belief that you need a Diet to lose weight
Promote Benefit: The word “system” implies reliability and consistency. Calling it a “Fat Loss” system shows implies that you are able to lose fat (and thus lose weight) reliably and consistently.
Eliminate Pain: Dieting + Losing Fat
Example 3: I help divorced women get matched with the right guy who treats you right in one swipe.
Notice how this one doesn’t have a name, but still follows the same principle.
False Belief: “One Swipe” goes against the belief that dating is a numbers game and you need to swipe 100+ times to find the right guy.
Promote Benefit: “get matched with the right guy who treats you right”
Eliminate Pain: “One swipe” removes all the complexity and complications of finding the right partner by implying that you can find Mr. Right with just a flick of the finger
#3) Experiment and Have Fun With It
Figuring out your position is an art.
It is not a set once-and-forget-it type of thing.
Choose one angle of position and test it out.
Create content around it.
Talk about it on your sales calls.
And see how it does.
If you don’t like it, change it and tweak it.
If you do like it and it works, double down on it.
Positioning allows you to change nothing about what you sell or how good you are.
And still make more money than people who sell better stuff or do a better job.
Just because you choose an Expert Positioning and they didn’t.
You don’t need to have the best content.
You need content that proves you’re good at what you do.
Because you are losing clients every day when you don’t prove to them that you can solve their problems.
You don’t want people to associate you with the end goal.
You want them to associate you with the path that gets there.
P.S. Whenever you’re ready, there are 4 ways I can help you:
#1: Ready to grow your personal brand to $5 million or more? Let’s chat. >>> Click here to apply for your Founder Clarity Call with my team
#2: Have you seen my YouTube Channel? I’m putting a ton of energy into creating heaps of valuable content that I think you’ll like. Come check out my latest stuff, and give me a like and subscribe.
#3: Promote your brand to over 65,000 subscribers by sponsoring this newsletter (booking into January 2024).
#4: Follow me on Twitter and LinkedIn for more operating systems, marketing tips, and community-building systems.
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Steven Vu
Founder & Head Chef of Clients & Impact
I’ve built 4 successful companies and a community of over 14 million people. My mission is to help 100,000,000 founders automate their business and hit $5,000,000 profit per year. I help you grow your personal brand and business in just 3 minutes a week.
Who is Steven
